To Sell Is Human: The Surprising Truth About Moving Others
According to the U.S. Bureau of Labor Statistics, one in nine
Americans works in sales. Every day more than fifteen million people
earn their keep by persuading someone else to make a purchase.
Whether we’re employees pitching colleagues on a new idea,
entrepreneurs enticing funders to invest, or parents and teachers
cajoling children to study, we spend our days trying to move others.
Like it or not, we’re all in sales now.
Pink describes the six successors to the elevator pitch, the three
rules for understanding another's perspective, the five frames that
can make your message clearer and more persuasive, and much more. The
result is a perceptive and practical book--one that will change how
you see the world and transform what you do at work, at school, and
at home.
Daniel H. Pink is the author of four books, including the
long-running New York Times bestsellers Drive and A Whole New Mind.
His books have been translated into thirty-three languages and have
sold more than a million copies in the United States alone. Pink
lives with his family in Washington, D.C.
